Business Writing for Success
Business Writing for Success is an OER textbook for ENG 209: Business Writing at Leeward Community College and provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.
Chapter 1: Effective Business Communication
Chapter 2: Delivering Your Message
Chapter 3: Understanding Your Audience
Chapter 4: Effective Business Writing
Chapter 5: Writing Preparation
- 5.1 Getting Started: Writing Preparation
- 5.2 Think, Then Write: Writing Preparation
- 5.3 A Planning Checklist for Business Messages
- 5.4 Research and Investigation: Getting Started
- 5.5 Ethics, Plagiarism, and Reliable Sources
- 5.6 Completing Your Research and Investigation
- 5.7 Reading and Analyzing
- 5.8 Additional Resources
Chapter 6: Writing
Chapter 7: The Writing Process: How Do I Begin?
Chapter 8: Writing Essays: From Start to Finish
Chapter 9: Feedback in the Writing Process
Chapter 10: Revising and Presenting Your Writing
Chapter 11: Business Writing in Action
Chapter 12: APA and MLA Documentation and Formatting
Chapter 13: Writing Basics: What Makes a Good Sentence?
Chapter 14: Punctuation
Chapter 15: Working with Words: Which Word is Right?
Chapter 16: Help for English Language Learners
Chapter 17: Writing Paragraphs: Separating Ideas and Shaping Content
Chapter 18: Refining Your Writing: How Do I Improve My Writing Technique?
Chapter 19: Developing Business Presentations
Chapter 20: Nonverbal Delivery
Chapter 21: Organization and Outlines
Chapter 22: Presentations to Inform
Chapter 23: Presentations to Persuade
Chapter 24: Business Presentations in Action
Chapter 25: Intrapersonal and Interpersonal Business Communication
Chapter 26: Negative News and Crisis Communication
Chapter 27: Intercultural and International Business Communication
- 27.1 Intercultural Communication
- 27.2 How to Understand Intercultural Communication
- 27.3 Common Cultural Characteristics
- 27.4 Divergent Cultural Characteristics
- 27.5 International Communication and the Global Marketplace
- 27.6 Styles of Management
- 27.7 The International Assignment
- 27.8 Additional Resources
Chapter 28: Group Communication, Teamwork, and Leadership
Business Communication for Success is a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.
This series features chapters with the following elements:
- Learning Objectives
- Introductory Exercises
- Clear expectations, relevant background, and important theories
- Practical, real-world examples
- Key Takeaways or quick internal summaries
- Key terms that are easily identified
- In-chapter assignments
Postchapter assessments linked to objectives and skills acquisition.
Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students.
BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product.
The text has three content categories:
- Process and products
The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership.
In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments.
This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory’s University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary’s University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School
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