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Chapter 3: Understanding Your Audience

3.7 Additional Resources

Explore the Web site of the National Association for Self-Esteem. http://www.self-esteem-nase.org

Forum Network offers a wealth of audio and video files of speeches on various topics. Listen to a lecture titled “Selective Attention: Neuroscience and the Art Museum” by Barbara Stafford, professor of art history, University of Chicago. http://forum-network.org/lectures/selective-attention-neuroscience-and-art-museum/

Explore the Web site of the journal Perception. http://www.perceptionweb.com

Visit this About.com site to learn more about the Gestalt principles of perception. http://psychology.about.com/od/sensationandperception/ss/gestaltlaws_4.htm

Visit About.com to read an article by Kendra Van Wagner on the Gestalt laws of perceptual organization. http://psychology.about.com/od/sensationandperception/ss/gestaltlaws.htm

Visit the U.S. Environmental Protection Agency’s site to read about demographic traits and their relationship to environmental issues. http://www.epa.gov/greenkit/traits.htm

Philosophe.com offers a collection of articles about understanding your audience when you design a Web site. http://philosophe.com/understanding_users

Read more about active listening on this MindTools page. http://www.mindtools.com/CommSkll/ActiveListening.htm

Consider these academic survival tips provided by Chicago State University. http://www.csu.edu/cas/chemistryphysicsengineering/engineeringstudies/acadsurvivaltips.htm

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