="http://www.w3.org/2000/svg" viewBox="0 0 512 512">

Chapter 15: Price, the Only Revenue Generator

15.1 The Pricing Framework and a Firm’s Pricing Objectives
15.2 Factors That Affect Pricing Decisions
15.3 Pricing Strategies
15.4 Discussion Questions and Activities

License

Creative Commons License
Chapter 15: Price, the Only Revenue Generator by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book