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Introduction
Publisher Information
Acknowledgments
Accessibility and UDL Statement
1.1 Getting Started: Effective Business Communication
1.2 Why Is It Important to Communicate Well?
1.3 What Is Communication?
1.4 Communication in Context
1.5 Your Responsibilities as a Communicator
1.6 Additional Resources
2.1 What Is Language?
2.2 Messages
2.3 Principles of Verbal Communication
2.4 Language Can be an Obstacle to Communication
2.5 Emphasis Strategies
2.6 Improving Verbal Communication
2.7 Additional Resources
3.1 Getting Started: Understanding Your Audience
3.2 Self-Understanding Is Fundamental to Communication
3.3 Perception
3.4 Differences in Perception
3.5 Getting to Know Your Audience
3.6 Listening and Reading for Understanding
3.7 Additional Resources
4.1 Getting Started: Effective Business Writing
4.2 Oral versus Written Communication
4.3 How Is Writing Learned?
4.4 Good Writing
4.5 Style in Written Communication
4.6 Principles of Written Communication
4.7 Overcoming Barriers to Effective Written Communication
4.8 Additional Resources
5.1 Getting Started: Writing Preparation
5.2 Think, Then Write: Writing Preparation
5.3 A Planning Checklist for Business Messages
5.4 Research and Investigation: Getting Started
5.5 Ethics, Plagiarism, and Reliable Sources
5.6 Completing Your Research and Investigation
5.7 Reading and Analyzing
5.8 Additional Resources
6.1 Writing
6.2 Organization
6.3 Writing Style
6.4 Making an Argument
6.5 Paraphrase and Summary versus Plagiarism
6.6 Additional Resources
7.1 Apply Prewriting Models
7.2 Outlining
7.3 Drafting
7.4 Revising and Editing
7.5 The Writing Process: End-of-Chapter Exercises
8.1 Diverse Forms of Feedback
8.2 Qualitative and Quantitative Research
8.3 Feedback as an Opportunity
8.4 Additional Resources
9.1 Revising and Presenting Your Writing
9.2 General Revision Points to Consider
9.3 Specific Revision Points to Consider
9.4 Style Revisions
9.5 Evaluating the Work of Others
9.6 Proofreading and Design Evaluation
9.7 Additional Resources
10.1 Business Writing in Action
10.2 Text, E-mail, and Netiquette
10.3 Résumé
10.4 Letters
10.5 Memorandums
10.6 Business Proposal
10.7 Report
10.8 Sales Message
10.9 Additional Resources
11.1 Formatting a Research Paper
11.2 Citing and Referencing Techniques
11.3 Creating a References Section
11.4 Using Modern Language Association (MLA) Style
11.5 APA and MLA Documentation and Formatting: End-of-Chapter Exercises
12.1 Sentence Writing
12.2 Subject-Verb Agreement
12.3 Verb Tense
12.4 Capitalization
12.5 Pronouns
12.6 Adjectives and Adverbs
12.7 Misplaced and Dangling Modifiers
12.8 Writing Basics: End-of-Chapter Exercises
13.1 Punctuation
13.2 Commas
13.3 Semicolons
13.4 Colons
13.5 Quotes
13.6 Apostrophes
13.7 Parentheses
13.8 Dashes
13.9 Hyphens
13.10 End-of-Chapter Exercises
14.1 Commonly Confused Words
14.2 Spelling
14.3 Word Choice
14.4 Prefixes and Suffixes
14.5 Synonyms and Antonyms
14.6 Using Context Clues
14.7 Working With Words: End-of-Chapter Exercises
15.1 Word Order
15.2 Negative Statements
15.3 Count and Noncount Nouns and Articles
15.4 Pronouns
15.5 Verb Tenses
15.6 Modal Auxiliaries
15.7 Prepositions
15.8 Slang and Idioms
15.9 Help for English Language Learners: End-of-Chapter Exercises
16.1 Purpose, Audience, Tone, and Content
16.2 Effective Means For Writing a Paragraph
16.3 Writing Paragraphs: End-of-Chapter Exercises
17.1 Sentence Variety
17.2 Coordination and Subordination
17.3 Parallelism
17.4 Refining Your Writing: End-of-Chapter Exercises
18.1 Before You Choose a Topic
18.2 Choosing a Topic
18.3 Finding Resources
18.4 Myths and Realities of Public Speaking
18.5 Overcoming Obstacles in Your Presentation
18.6 Additional Resources
19.1 Principles of Nonverbal Communication
19.2 Types of Nonverbal Communication
19.3 Movement in Your Speech
19.4 Visual Aids
19.5 Nonverbal Strategies for Success with Your Audience
19.6 Additional Resources
20.1 Rhetorical Situation
20.2 Strategies for Success
20.3 Building a Sample Speech
20.4 Sample Speech Outlines
20.5 Organizing Principles for Your Speech
20.6 Transitions
20.7 Additional Resources
21.1 Functions of the Presentation to Inform
21.2 Types of Presentations to Inform
21.3 Adapting Your Presentation to Teach
21.4 Diverse Types of Intelligence and Learning Styles
21.5 Preparing Your Speech to Inform
21.6 Creating an Informative Presentation
21.7 Additional Resources
22.1 What Is Persuasion?
22.2 Principles of Persuasion
22.3 Functions of the Presentation to Persuade
22.4 Meeting the Listener’s Basic Needs
22.5 Making an Argument
22.6 Speaking Ethically and Avoiding Fallacies
22.7 Sample Persuasive Speech
22.8 Elevator Speech
22.9 Additional Resources
23.1 Sound Bites and Quotables
23.2 Telephone/VoIP Communication
23.3 Meetings
23.4 Celebrations: Toasts and Roasts
23.5 Media Interviews
23.6 Introducing a Speaker
23.7 Presenting or Accepting an Award
23.8 Serving as Master of Ceremonies
23.9 Viral Messages
23.10 Additional Resources
24.1 Intrapersonal Communication
24.2 Self-Concept and Dimensions of Self
24.3 Interpersonal Needs
24.4 Social Penetration Theory
24.5 Rituals of Conversation and Interviews
24.6 Conflict in the Work Environment
24.7 Additional Resources
25.1 Intercultural Communication
25.2 How to Understand Intercultural Communication
25.3 Common Cultural Characteristics
25.4 Divergent Cultural Characteristics
25.5 International Communication and the Global Marketplace
25.6 Styles of Management
25.7 The International Assignment
25.8 Additional Resources
26.1 What Is a Group?
26.2 Group Life Cycles and Member Roles
26.3 Group Problem Solving
26.4 Business and Professional Meetings
26.5 Teamwork and Leadership
26.6 Additional Resources
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