Chapter 16: The Marketing Plan

16. The Marketing Plan
16.1 Marketing Planning Roles
16.2 Functions of the Marketing Plan
16.3 Forecasting
16.4 Ongoing Marketing Planning and Evaluation
16.5 Discussion Questions and Activities

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Principles of Marketing Copyright © 2015 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book