Chapter 8: Using Marketing Channels to Create Value for Customers

8.1 Marketing Channels and Channel Partners
8.2 Typical Marketing Channels
8.3 Functions Performed by Channel Partners
8.4 Marketing Channel Strategies
8.5 Channel Dynamics
8.6 Discussion Questions and Activities

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Principles of Marketing Copyright © 2015 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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