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Chapter 16: The Marketing Plan

16. The Marketing Plan
16.1 Marketing Planning Roles
16.2 Functions of the Marketing Plan
16.3 Forecasting
16.4 Ongoing Marketing Planning and Evaluation
16.5 Discussion Questions and Activities


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Chapter 16: The Marketing Plan by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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