="http://www.w3.org/2000/svg" viewBox="0 0 512 512">

Chapter 6: Creating Offerings

6.1 What Composes an Offering?
6.2 Types of Consumer Offerings
6.3 Types of Business-to-Business (B2B) Offerings
6.4 Branding, Labeling, and Packaging
6.5 Managing the Offering
6.6 Discussion Questions and Activities

License

Share This Book